Monday, November 16, 2009

What recession?


Think we are in a recession? Just go to Disneyland to be proven otherwise. Nothing about the theme park remotely hints economic downturn.

There are no bread lines; no sack lunches—beside my own—or any children in tears over parent’s refusal of buying them light sabers and needless souvenirs.

Indicators that we aren’t in a recession point to these factors at the happiest place on Earth.

Disney knows how to market itself and also knows who its buyers are. Those buyers are ones who have money, the kind of money that indeed grows on trees in faraway lands. The kind of buyers who will fly into John Wayne Airport on their private jets and stay for days at Disney Resorts (okay, maybe not private jets, just first class). Their customers live lavish lives, go on extensive vacations on Disney cruise lines or even visit their sisters parks in Paris or Tokyo. Because Disney knows these are their customers, they waste no time catering to their every need.

Being a Disney customer is like holding a membership to a country club. You get fun catalog's in the mail, wear their gear while visiting the premise and enjoy their fine dining.

Throughout the theme park, visitors are adorned in head to toe outfits with each piece containing Mickey or another Disney character on it. If you thought denim suits were out, you are poorly mistaken. Denim pants, with matching denim jackets and hats containing mouse ears recognizable to even the blind decorate the clothing.

Three night stays at the park are a must for travelers from afar. The Sheraton across the street is one thing; however, The Grand California Hotel is quite the contraire. These rooms are not filled with couples; they are filled with families of four or more and you bet they are trying out every restaurant the hotel has to offer.

These travelers do not bring snacks or pack a cooler with goodies from the grocery store. They eat breakfast, lunch and dinner as well as snacks and desert in and on Disney grounds. They are feasting on lavish buffet breakfasts at their hotel, lunches in cafes on Main Street and dining in eloquent restaurants like Club 33.

Don't forget the clever notion Disney has in fanning scents through airways making people want to eat the inedible. I am sure Disney would make even more money if they provided a roped off section of the park that was fully edible, all the way down to the cash register.

The best treats are at the entrance, because there is no greater fear than a child seeing a candy apple looking like Donald Duck and bawling because they want it. Parents avoid this by buying the candy apple, as well as its sister and brother sweets and many other upsetting candies and snacks if not bought at the beginning (middle and end) of the day.

Kids are not crying because they aren't getting toys, they are crying because they don't want to leave. Why? Leaving consists of a place that doesn't involve toy stores, candy stores and big furry characters high fiving them. Crying while Mommy drag's them out on Winnie the Pooh leashes, they are all dressed up in princess costumes and face paint while waving glowing objects that spin, talk and sparkle.

If the park is filled with thousands daily, these people are out in the world spending money frivolously aiding to the economical upturn. On top of its theme parks and film revenues, Disney and ABC in part are thriving with hit television shows like Lost, Desperate Housewives and that ridiculous Dancing with the Stars. Disney is thriving and it will most likely continue to do so. Whoever said Big Brother is watching got it all wrong. It's those big black ears and that uncanny laugh we need to watch out for.

Source: CNN

2 comments :

  1. I just read an article about how disney creates its teen stars...that is one company that certainly is not suffering in the recession!

    ReplyDelete
  2. Disney knows the inter workings of life. hah!

    ReplyDelete

file:///C:/Users/Owner/Downloads/pinterest-7f789.html